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THE NEW TRAVELER

When we talk about The New Traveler we don't just mean travelers, adventurers or globetrotters. We are addressing the "new" consumers. - People who strive to be forward-thinking, responsible, moderate, collective and tolerant.

The new generation of travelers is setting new standards. It's not just about how often and where we travel, but also where we don't travel or why we don't visit a particular place.

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